Giving Day Glow Up: Tactics that actually work

About this session:

Discover how Syracuse University and Sandy Spring Friends School have developed proven Giving Day strategies that deliver measurable impact. This session will focus on data-informed tactics, community engagement techniques, and best practices designed to boost donor participation and revenue. Whether you're planning your first Giving Day or optimizing an established event, you'll gain actionable takeaways to enhance your results and strengthen donor relationships.

Speakers:

• Ali Jackson Popp, Director of Philanthropic Engagement Communication, Syracuse University
• Savannah Renehan, Director of Institutional Advancement, Sandy Spring Friends School

Recording: 

• Giving Day Glow Up: Tactics that actually work

Deck: 

• Giving Day Glow Up: Tactics that actually work (PDF)
   

Recommended Reading & Resources:

Advocate + Match/Challenge Resources & Sample Toolkits:

• Matches and Challenges
• Winner Takes All Challenges
• Access and Share Advocacy Links
• Advocate Communication Plan 
• How To Be An Advocate: Editable One-pager
• 2 Minute Video Overview

Social Fundraising Campaign Resources: 

• Pre-Launch Landing Pages
• Campaign Planning Playbook
• Five Best Practices for a Successful Campaign
• Form Builder
• Creating Custom Leaderboards
• Adding Offline Gifts to a Campaign

Marketing / Content Resources:

• Ultimate Flexible Marketing Plan
• Best Practices Image Dimensions and Sizing
• How to use the Updates feature
• Social Media Aggregators
• 10 Tips for a Great Fundraising Video
• Adding Emoji 🎉 to your Campaigns and Giving Forms!