About this session:
In a crowded fundraising landscape, standing out means speaking directly to what matters most to your donors. In this session, we’ll explore how to revolutionize your outreach strategy through personalized appeals to better connect with donors based on their interests and behavior - and ultimately drive more giving.
Speakers:
- Alan Ham, Director of Participation and Direct Response Annual Giving, The George Washington
- Devin Helms, Assistant Director of Advancement Technology, University of Louisiana at Lafayette
Recording:
Deck:
Recommended Reading & Resources:
*We’ve created a new Personalization Workflow! Personalization is now integrated into segments in GC Outreach. Instead of uploading multiple separate files, you can now configure personalization within each segment—choose donor greetings, preview the experience, and export or send outreach from one place. Learn more here!
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