GC Intelligence is the AI engine that powers many key components of the GiveCampus platform. It is designed to help you across your workflow, from targeting constituents and messaging them, to sending personal video / follow-up, and making sure their solicitation is as personal as possible.
Leveraging data from the 1,500+ schools who fundraise on GiveCampus, GC Intelligence is purpose-built to help you save time, work smarter, and focus on what truly matters: building meaningful donor relationships.
What is GiveCampus Intelligence?
The GC platform leverages Generative AI and Machine Learning to enhance your workflows in three distinct ways: Generate, Predict, and Chat.
- Generate allows you to create high-quality first drafts in seconds, using the first and only Generative AI trained specifically to think like a seasoned fundraiser.
- Predict helps you anticipate future donor behavior and determine who to engage, when, and how.
- Chat allows you to ask questions of your data and get quick, accurate answers rather than endlessly clicking around your CRM.
Why trust GiveCampus with tasks like these? It’s all about data. Because we work with over 1,500+ institutions, we process data from a huge volume of donors and constituents. Because we focus exclusively on educational non-profits, this constituent data is apples-to-apples across institutions. And because our footprint covers a broad and growing swath of the fundraiser workflow, we see a wide view of each constituent’s engagement patterns.
The upshot? We can analyze behavior across millions of constituents, tease out hard-to-find patterns, and apply what we learn to institutions like yours.
How can I use GC Intelligence today?
GC Intelligence is woven into the platform you already know and love. Here are some example workflows powered by GC Intelligence’s three core capabilities:
Generate
- Targeted Email Outreach (GC Outreach) – GC Intelligence can craft beautiful emails in seconds using content and imagery already associated with your forms, campaigns, and events. Administrators can quickly and easily generate event invitations, solicitation appeals, campaign updates, in just a few clicks. Specify the type of messaging and your preferred tone, then the platform will take it from there!
- Contact Report Summaries (GC Gift Officer) – GC Intelligence transforms raw meeting notes into polished contact reports, recommends next steps, and suggests follow-up messaging — all in a matter of seconds. That means spending less time wordsmithing and more time building relationships.
- Donor Bios (GC Gift Officer) – Fundraisers don’t have the time to pore over dozens of previous contact reports before their next meeting. GC Intelligence generates comprehensive summaries so they don’t have to. With the click of a button, gift officers can receive a concise yet comprehensive synopsis of any constituent.
- Personal Stewardship (GC Outreach) – GC Intelligence enables administrators to send out personalized stewardship emails at scale. Wrapping up an in-person event or appeal? Generate stewardship emails directly from a list of event attendees or campaign donors without ever leaving the GC platform.
Predict
- Smart Ask Amounts (GC Online Giving) – GC Intelligence leverages machine learning to predict how much each constituent will give next, and translate that prediction into an array of individually tailored ask amounts. Use these asks to power personalized giving experiences on GiveCampus, or export them back to your CRM for general use.
- Smart Segments (GC Outreach) – Matching the right messages with the right constituents is a critical yet challenging task for fundraisers. GC Intelligence uses machine learning to identify which of your constituents is “ripe for the ask” – whether it’s for a recurring gift solicitation, a Leadership giving appeal, or advocacy recruiting.
The GC Intelligence “Predict” capabilities are powered by data. Some of that data is collected organically by GiveCampus as your constituents interact with our solutions. Some of it is provided by you. To learn more about what specific data to upload in order to leverage these features, read these articles on Smart Ask Amounts and Smart Segments.
| Data | Smart Ask Amounts | Smart Segments |
| Constituent Records | ||
| First Name | Required | Required |
| Last Name | Required | Required |
| Primary Email | Required | Required |
| Business Email | Recommended | |
| Other Email | Recommended | |
| Birth Date | Recommended | Recommended |
| Class Year | Required | Required |
| Deceased? | Recommended | |
| Country | Required | |
| City | Required | |
| Zipcode | Required | |
| State | Required | |
| Gift Records (5+ years) | ||
| Gift Transaction ID | Required | Required |
| Amount | Required | Required |
| Payment Date | Required | Required |
| Gift Type | Recommended | Recommended |
| Gift Source | Recommended | Recommended |
Chat
- Personal Assistant (GC Gift Officer) – Skip complex navigation in your CRM, and instead ask GC Intelligence what you need to know. Fundraisers can simply ask questions and get immediate answers about their donors and data.
What else is coming?
We’re thrilled with the AI capabilities we’ve been able to offer so far, but we’re not done yet! GiveCampus is making a big investment in GC Intelligence, so stay tuned for more announcements as our wheels continue to turn.
If you’re curious about how GiveCampus connects with OpenAI, please click here for more details.