Advocate leaderboards

Advocate Leaderboards rank campaign advocates by attributed online gifts, dollars raised, or name. They are included at no additional cost for partners using the new advocacy experience and custom leaderboards. They are not available in legacy advocacy or on block-based campaign pages. Campaign editors with Advanced Campaign Admin, Basic Campaign Admin, Communications Admin, Crowdfunding Admin, Fundraising Superadmin or Superadmin can configure campaign leaderboards for campaigns they can access. Partners change the assigned role and campaign access, not individual permissions within a role.

How do I create an Advocate Leaderboard?

1. Open Campaign Settings → Motivation & Sharing → Leaderboards → Manage Custom Leaderboards → Add Leaderboard.
2. In Basics, enter a Leaderboard Name and select Advocate as the Leaderboard Type. Set header colors and optional Help Text.
3. In Row Configuration, enter a Row Header Label, such as Advocate, and choose the Default Row Count (10, 25, 50, or 100 rows per page).
4. Choose a Row Sort Order: dollars raised, gift count, or alphabetical name order. The builder currently calls the gift-count options Donor Count, but on an Advocate Leaderboard they sort attributed gifts; the public column is Gifts. For alphabetical sorting, choose Row Display Name.
5. Choose the advocates to include using the options below.
6. Click Save Leaderboard, then Publish in the Custom Leaderboards list. Saving a new leaderboard alone leaves it in Draft.
7. Open the public campaign page to check the display.

How do I choose advocates or add new advocates automatically?

If the Advocates dropdown is available, choose All Active Advocates to automatically include active advocates and update the list as advocates become active or are dismissed. There are no individual rows to add in this mode.

Choose Select Advocates for a fixed, manually selected group. If the dropdown is not available, use Add Rows to select advocates manually:

1. Click Add Rows.
2. Search under Available Advocates and click the plus icon beside each person, or use Select All to add the currently displayed, filtered list.
3. Click Include advocates with no recorded activity if needed to find advocates who have not yet generated activity.
4. Click Save Rows, then Save Leaderboard.

Select All is a one-time selection and does not include future advocates automatically. Return to Modify to add people later, or use All Active Advocates if available. Dismissed advocates do not appear publicly. Advocates can appear with zero gifts; active status can reflect other activity, such as sharing a link.

What do the gifts and dollars represent?

Gifts counts online gifts attributed to the advocate, not unique donors. Multiple attributed gifts from one donor count separately. Dollars raised is the amount generated by those attributed gifts. These use the same attributed-gift totals as the campaign's Advocates section, not the combined impact of attributed gifts plus the advocate's matches and challenges. An advocate's own donation is not automatically the basis for ranking. Offline gifts are not attributed to advocates and are excluded.

Advocate Leaderboards do not support personal goals, percentage-to-goal columns, ranking by clicks, or hiding the dollars-raised column. Do not recommend goal settings or Hide Dollars Raised for this leaderboard type.

Why is an advocate's name not a link?

Names link to published, publicly available Advocate Pages. If the advocate does not have a public page, the name appears as text. A published Advocate Page is not required to appear on the leaderboard. The public name comes from the advocate's display name; do not promise that editing a leaderboard row label renames the advocate publicly.

Can I hide the leaderboard and reveal results later?

Yes. Click Unpublish in Manage Custom Leaderboards, then Publish when ready, including after the campaign ends. Qualifying gifts continue to count while unpublished and appear in the refreshed results after republishing.

There is no private backend view of unpublished standings. Admins can edit settings, but must publish and view the public campaign page to see the leaderboard. Publishing to check results also exposes it to visitors.

Why is the leaderboard missing, or an advocate missing from the picker?

Confirm the leaderboard is published and Custom Leaderboards is selected under Motivation & Sharing → Leaderboards. Check Campaign Setup → Images & Display → Page Layout: the Donors section must be visible using its eye icon, even if that section has been renamed.

For a missing advocate, confirm they are in the campaign's Advocates table, clear the picker search, and click Include advocates with no recorded activity. If no advocates exist, add them before configuring manual rows. Contact support if the builder says the campaign has too many advocates to configure there.

If Advocate is missing from Leaderboard Type, contact support to confirm availability for the campaign. Do not tell customers to manage internal feature flags or imply the separate tiered advocacy link builder enables this feature.

How long do updates take?

On a live campaign, allow about one minute for saved display changes and about 5–6 minutes for newly attributed gifts to appear. Larger changes can take longer. Preview pages generally refresh within seconds; completed campaign pages can take up to 24 hours. Refresh the public page after allowing time for the update.

Partner walkthrough: Advocate Leaderboards for Campaigns.