It’s so important to understand our fundraising data a bit better. This analysis can tell us where to focus, where we’re excelling, and where we might be falling behind. However, taking the time to pull reports and sift through that data can make it hard to paint a clear and actionable picture of where you stand and where there are opportunities for growth.
GiveCampus and the School Dashboard are here to help!
The school dashboard was built based on feedback from YOU, our users! We want to make it easy to access, visualize, and act on the data insights that are most important to your work. Based on your feedback, we strive to put the most helpful data points at your fingertips.
How do I access the school dashboard and its insights?
- From any GiveCampus product dashboard, click School Dashboard (the mortar board icon)
- If needed, set your Fiscal Year Start Date on the Settings page
- Have additional thoughts and ideas for additional points? Click on the ‘Provide Feedback’ button within your school dashboard to send ideas directly to our product team!
Check out the available data insights below and recommendations for how to use them!
Fundraising Performance: 📈
Total Dollars and Donors Raised with GiveCampus This Fiscal Year:
Get a comprehensive picture of how many dollars and donors were raised on your campaigns and forms this fiscal year. This will include offline donations added (but not offline adjustments) and future installment value of recurring gifts established this year.
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Recommended Use:
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Improve Awareness:
- How much are we raising through our online efforts?
- How many of our donors have given thanks to a GiveCampus initiative?
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Inform Decisions:
- Can this help make the case for shifting more efforts to digital?
- Does progress in the year inform changes in strategy?
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Improve Awareness:
Dollars / Donations Processed on GiveCampus by Fiscal Year:
This will show you the online dollars / processed year over year! Use the filters to look at your year over year data a few different ways.
Filter by month: Identify certain months of the fiscal year where your fundraising performed better or worse than years past.
Filter by year: Take a more comprehensive look at how you’re performing at this point in the fiscal year compared to years past.
Filter by Product: Understand where your dollars are coming from, and whether or not you’re seeing growth or dips on your campaigns vs. giving forms
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Recommended Use:
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Improve Awareness:
- How are we doing compared to last year? Toward our goals?
- Where are our dollars and donors coming from?
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Inform Decisions
- Are you up in dollars but down in donors? Think about an acquisition appeal.
- Did your October campaign not perform as well as in years past? Maybe it’s time to rethink strategies or add a supplemental initiative.
- Notice a month that’s really quiet? Consider a targeted initiative during that time.
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Improve Awareness:
Average Gift Amounts:
See how your average gift size this year compares to years past.
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Recommended Use: Caution! Having an average gift size larger or smaller than years past isn’t necessarily a good or a bad thing, but you should at least have an understanding of how it’s changed and why.
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Improve Awareness
- Is our average gift size changing in noticeable ways?
- What might be driving that?
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Inform Decisions
- Are you simply doing better at engaging larger dollar donors? OR do you need to invest more time into small dollar donors?
- Did you just have a fantastic participation drive? OR do you need to take steps to renew more leadership donors?
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Average gift size is something we want to drive up, but not by only focusing on the largest donors.
- If your average gift size is bigger than years past AND your donor count is down, that might be a good indicator to spend a little more time focusing on your low level donors.
- Check out the Gift Ranges pyramid for some more insights into your donor breakdowns that might be leading to changes in your average gift size.
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Improve Awareness
Active Recurring Subscriptions:
Track the number of active recurring gifts on GiveCampus and the lifetime value of those recurring gifts.
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Recommended Use: Because recurring gifts can come from so many different campaigns and forms, this full picture can keep you tuned into how many recurring gifts are active and how valuable they are.
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Improve Awareness:
- How significant is our recurring giving program?
- How many dollars can we count on from future commitments?
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Inform Decisions:
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Can you take steps to drive sustained giving in this way?
- Set a goal around increasing recurring gifts
- Add recurring giving options to forms (or make it default!)
- Add recurring-specific suggested amounts
- Consider a recurring gift specific appeal
- Make the case for a recognition society or better stewardship program!
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Can you take steps to drive sustained giving in this way?
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Improve Awareness:
Payment Type Breakdowns:
Get a comprehensive look at how many of the dollars on GiveCampus were processed on digital wallets, credit cards, and bank transfers.
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Recommended Use:
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Improve Awareness:
- How do our donors choose to give online?
- How significant are digital wallets when totaled together?
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Inform Decisions:
- Consider some digital and mobile first strategies, like paid social and texting and see how that impacts payment method usage.
- Make the case for using GiveCampus for more solicitations, given the high percentage of donors making gifts on GiveCampus. If 35-40% of donors prefer to use these payment methods, why are we only offering them a few times a year?!
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Improve Awareness:
Donor Insights: 🔍
Donor Status Breakdowns:
Donor status breakdowns will allow you to unlock insights on the donor history and status of your constituent base at that moment in time, or for different campaigns.
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Recommended Use:
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Improve Awareness:
- How many current year donors, LYBUNTS, SYBUNTS, long lapsed, and never donors exist within your constituent base at this moment in time.
- What campaigns and forms are being effective at driving retention or acquisition
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Inform Decisions:
- See a campaign that’s helped significantly with LYBUNT retention, but not so much with new donor acquisition? Consider a targeted push focused exclusively on acquisition.
- Leverage our new First-time donor matches/challenges on an upcoming campaign!
- Doing well with LYBUNTs? Consider a loyalty donor push focused on recurring giving.
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Improve Awareness:
Donor status breakdowns are only available to schools using our School-level Data Importer, and who have configured their donor status’. These tools come included as part of your GiveCampus subscription.
Net worth Constituents:
High Net worth Constituent Breakdowns are only available to schools who have purchased GC Wealth.
Top Designations by Donors & Dollars
Understand where donors are directing their gifts. Filter by fiscal year or GiveCampus product.
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Recommended use:
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Improve Awareness:
- How spread out are donors in their giving?
- Has your most popular designation changed over the years?
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Inform Decisions
- Maybe there’s an opportunity to re-engage donors with an appeal towards last year’s most popular fund. Consider leveraging personalization for a targeted initiative for that fund.
- Is there a fund that your larger donors (top dollars but not donors) give to frequently? Consider a leadership gift giving form just for that designation, with larger suggested ask amounts.
- Finding a critical designation (e.g. the annual fund) lagging? Set it as a default or priority designation on your forms
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Improve Awareness:
Top Unique Tracking Links by Donor & Dollars
See which unique links over time have been most effective at generating dollars or donors.
Important Note: Unique links are most helpful when you use them generously and consistently. If you see your ‘top link’ hasn’t generated many gifts, or is not from an appeal that was as successful as other campaigns, it’s likely because those other initiatives didn’t use unique links. Lean in on your unique links – they are incredibly helpful in understanding which channels and language is most effective, or things that aren’t working as well. This will help you know where to focus in the future!
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Recommended Use:
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Improve Awareness
- Which of our appeals are most effective?
- Which channels are working best?
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Inform Decisions
- See a particularly effective solicitation and channel? Double down! For example, if you’re running a marketing initiative on Instagram and you’re seeing that be really effective, consider spending $15 to sponsor that post and keep the success running!
- Notice legacy efforts that aren’t bearing fruit anymore? Maybe it’s time for a rework… or to cut it. Unique links will give you the data to back up that decision.
- Tailor your language to what each channel/appeal yields best (dollars, donors, clicks/awareness)
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Improve Awareness
Affiliation Breakdown by Donors & Dollars
Filter by Fiscal Year and GiveCampus Product!
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Recommended Use:
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Improve Awareness:
- How are our donors connected to us?
- How has that changed year over year?
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Inform Decisions:
- Has one affiliation dropped off recently? Consider planning a targeted appeal to increase participation from that lagging affiliation.
- Is another affiliation underperforming historically? Investigate whether changes to message, timing, or ask are needed.
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Improve Awareness:
Gift Ranges
Understand which parts of the pyramid -- small dollar or large dollar donors -- are giving most often. Filter your gift ranges to compare by fiscal year.
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Recommended Use:
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Improve Awareness:
- Which parts of the pyramid have the most participation?
- Has your gift range / pyramid break down changed year over year?
- Where are you having the most success this fiscal year?
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Inform Decisions:
- Are there opportunities to focus on participation along different levels of the pyramid?
- Are your $1,001-$5,000 donors where you’re getting the largest volume (they are the largest base of the pyramid)? There might be an opportunity to better engage your small dollar, participatory donors with a targeted initiative.
- Do you have only small dollar donors? Consider a leadership gift Giving Form focused on leadership and loyalty, or leverage personalization to make a really specific ask of your larger capacity donors.
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Improve Awareness:
Largest Donation
Identify your Top 10 largest donations this fiscal year, all time, and in the last 30 days.
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Recommended Use:
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Improve Awareness:
- Who are your largest donors on GiveCampus!
- Do your large donors give consistently, or was it a one time event?
- Are they assigned to a gift officer?
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Inform Decisions:
- Stewardship! Focus some personal stewardship efforts on your largest online donors.
- Is there a major donor who falls into the ‘All Time’ top largest donations, but hasn’t made a large gift this fiscal year? Make sure your major gift team has them on their radar!
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Improve Awareness:
Volunteer Management: 🤝 (available only to our partners leveraging GC Volunteer Management)
Total Volunteers:
Check in on how close you are to leveraging all of your volunteer seats!
Volunteer Emails Sent:
See how many emails have been sent in the last 30 days, 60 days, and all fiscal year.
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Recommended Use:
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Improve Awareness:
- How many emails are being sent?
- How many constituents are assigned?
- How much of our fiscal year activity happened recently?
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Inform Decisions:
- Have your volunteers sent a bunch of emails this year, but none in the last 30 or 60 days? Consider a new activation push to get them reactivated.
- Do you need a plan for activating volunteers more consistently?
- Are less 40-50% of your constituents assigned to volunteers? Consider a new role where volunteers are responsible for engaging their entire class or cohort! Hearing from a volunteer they are slightly less familiar with is better than hearing from no volunteer at all!
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Improve Awareness:
Most Volunteer Outreach / Activity:
See which volunteers have done the most outreach in the last 30 days, and who has been active most recently.
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Recommended Use:
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Inform:
- Who are our rock stars?
- How much of our activity is coming from a few select volunteers?
- Have some of our star volunteers fallen off recently?
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Inform Decisions:
- Ask rockstar volunteers to help run training for you! Peers showing how easy the tool is can be one of the most effective training methods!
- Stewardship, stewardship, stewardship! Thank those star volunteers frequently.
- Consider a ‘Volunteer of the Month’ type spotlight to celebrate the volunteer that did the most outreach that month!
- Reach out to your involved volunteers who might not be present on these lists – check in, see how they are, if they have feedback, and how you can support them in re-upping their volunteer work.
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Inform: