Interpret Paid and Amount Paid in tracking-link reports

Paid and paid_amount come from editable administrator tracking-link settings describing paid promotion/spend. They are not the payment state or dollar amount of a donor gift. False and zero do not prove that clicks failed to convert.

The report separately exports clicks, clickdonors, clickdollars and total from the campaign-advocacy attribution data. Review the relevant attributed gift/donor metrics and exact link/campaign scope; do not substitute the promotion-spend fields for gifts received or claim clicks themselves equal settled donations.

Cross-project tracking-link export scope

The export service accepts selected project IDs or defaults to all school projects. Its CSV includes project_id, tracking-link ID, name, description, URL, tag, promotion fields and attribution metrics. It does not include the giving-form name column itself. A cross-form list may therefore need an authorized project-ID/name mapping; this service does not confirm the exact UI for a named-form inventory export. Do not describe it as a complete gift-by-date report merely because it contains conversion metrics.