Reconcile campaign donor counts with gift-report rows

A campaign can show more donors on its public page than appear in an online-only gift report because the campaign donor count includes more than online gift records. This also applies after a campaign has ended.

The campaign donor count includes:

• Online gifts. A gift with a joint donor counts as two donors, even though it is one gift record.
• Offline gifts recorded for the campaign.
• Offline matches and challenges that qualify to count toward the campaign’s totals.

Download the campaign’s All Gifts Report to see the items contributing to its totals. An Online Gifts Report alone does not include all of these sources.

1. Open the campaign’s Donations area.
2. Select Download Donation Report → Download All Gifts Report (or All Gifts Report in the campaign report menu).
3. Review the full campaign scope and date filters, including online gifts, joint donors, offline gifts, and offline matches and challenges.
4. Use Donors Applied to Campaign to reconcile the donor count and Amount Applied to Campaign to reconcile dollars. Do not simply count spreadsheet rows or assume each row represents one donor.

Repeat gifts from the same donor do not necessarily add another unique donor, and one joint gift can represent two donors. Donor adjustments and report filters can also affect the comparison. The applied columns help show how the records contribute without treating every gift as a new person.

If All Gifts Report is missing, contact Support for help with reporting access and availability. If the full report still does not reconcile, share the campaign link, displayed donor count, report name, and filters with Support. Do not change donor adjustments just to force the numbers to match.