Texting click-throughs require attributed tracking events

For school administrators using GiveCampus Outreach. Controls can differ between the classic email editor and the newer Composer editor.

The texting click-through metric counts distinct outreach recipients with an attributed link_clicked funnel event. Completing an external form is not itself evidence of a GiveCampus click event. Inspect the sent link and its recipient attribution; an arbitrary pasted URL may not travel through the supported tracked route. Diagnose a particular zero count using the actual message and event data rather than asserting no one clicked.