Historical personalized-versus-regular conversion comparisons

For school administrators using GiveCampus Outreach. Controls can differ between the classic email editor and the newer Composer editor.

Campaign Statistics does not expose a historical personalized-versus-ordinary giving-form conversion comparison. Outreach conversion reports or tracking-link totals are not automatically an all-traffic comparison with matching visitor denominators. For a past campaign, an authorized analysis must establish retained tracking coverage, personalized and ordinary cohorts, and the same conversion definition. Do not infer that a personalization link or internal conversion record guarantees a complete historical comparison.