Attribution in administrator gift notifications

In GiveCampus giving forms, available controls depend on your permissions and the interface used by your institution.

The standard donation email token set includes $DONOR_SOURCE$, which substitutes the recorded advocate_source/referrer value; it is not a complete channel, tracking-link title or Outreach attribution report. If using a customizable administrator notification, test that supported token in the actual template. To investigate acquisition, use gift-report advocate user/link title/link description and supported UTM columns, plus the campaign advocacy/tracking-link reporting. These fields reflect data actually captured; a blank value is not proof of direct traffic, and an email notification cannot reconstruct missing attribution.