Choose the tracking link destination deliberately for an event

In GiveCampus Events, available controls depend on your permissions and the interface used by your institution.

From the event overview, open Unique Tracking Links → New Unique Tracking Link. Supply an internal Title, optional Description and channel Tag, then choose Event Landing Page or Registration Form. Donation Form is also offered when the event has a linked giving form. Choose the destination explicitly before creating the link: a registration link and a donation link serve different visitor tasks. The list reports Clicks, Registrations, Ticket Sales, Donors and Dollars separately; click count is not registration count or settled revenue.