Use channel tracking links alongside a form appeal code

This article covers GiveCampus campaign administration. Available controls can vary between the classic and redesigned campaign interfaces.

A form's Unique Backend Identifier represents a form-level appeal/fund/campaign code for reporting. Unique Tracking Links are separate channel-specific links attached to that campaign/form. Set the intended form identifier, then create separately titled links for email, social or other channels under that same form. Review the form code and link attribution columns for a known gift rather than treating the link title/tag as the appeal code.

Where the NXT gift-export appeal picker is available, use the configured appeal Lookup ID as instructed by the screen. Merely using different links for one form does not confirm different appeal IDs per link. A generic social or donor-personalized link is not automatically the same as an administrator tracking link.