Tracking directly to checkout

This article covers GiveCampus campaign administration. Available controls can vary between the classic and redesigned campaign interfaces.

Use the campaign’s actual Give Now checkout URL and retain the unique tracking link’s a attribution parameter, preserving other required parameters. Do not append paths blindly to a short URL. Test the destination and retained attribution before sharing.

Short tracking links directly to campaign checkout

Campaign Tracking Links creates a short tracked link to the main campaign or selected tier; its creation interface does not offer the campaign payment form as a destination. To bypass the landing page, use the supported direct checkout URL and retain the correct a tracking parameter when tracking is needed, then verify the attribution. If a short version of that checkout URL is essential, use an institution-approved external shortener/redirect preserving the full destination parameters. The tracking-link builder does not provide an editable checkout destination.