Request school-wide Google Tag Manager installation

This article covers GiveCampus campaign administration. Available controls can vary between the classic and redesigned campaign interfaces.

For school-wide GTM on campaign and giving pages, provide the institution-approved Google Tag Manager head and body snippets and the intended page scope to authorized GiveCampus support. The school-wide Analytics and Tracking setup screen is restricted to GiveCampus administrators. Ask Support to apply the school-wide configuration; a campaign content field is not a substitute for this installation.

Ask support to confirm installation and then verify the intended public page with the institution's analytics owner. Ask Support to confirm that installation is complete before testing. Google Tag Manager and a form's dedicated tracking-pixel settings are separate configuration paths; avoid assuming both are needed for the same tracking purpose.

GTM does not run in giving-form preview, and its tags wait for advertising cookie consent. Test an eligible public page after granting consent before concluding that installation failed. Your analytics team should also verify the container’s tags, conversion events and attribution in GTM. GC Video has separate settings; ask Support to confirm the setup for that product.