UTM parameters on a School Page

This article covers GiveCampus campaign administration. Available controls can vary between the classic and redesigned campaign interfaces.

A School Page can receive UTM query parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Preserve any existing query string when adding parameters. The application captures these values into its session. This is distinct from a campaign's native Unique Tracking Link, which is scoped to a project. Do not assume a native unique-link donor report for an ordinary School Page URL, or guarantee attribution across every later navigation and browser session.