UTM parameters on a School Page

This article covers GiveCampus campaign administration. Available controls can vary between the classic and redesigned campaign interfaces.

A School Page can receive UTM query parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Preserve any existing query string when adding parameters. The application captures these values into its session. This is distinct from a campaign's native Unique Tracking Link, which is scoped to a project. Do not assume a native unique-link donor report for an ordinary School Page URL, or guarantee attribution across every later navigation and browser session.

Can I create a GiveCampus unique tracking link for a School Page?

No. GiveCampus does not currently provide a native Unique Tracking Link specifically for a School Page, including the school's main landing page. The campaign, Giving Form, tiered-page and event tracking-link tools are not a School Page tracking-link builder.

You can share the School Page's ordinary public URL. UTM parameters can be added to that URL for an analytics workflow, but they do not create a GiveCampus short tracking link or a School Page report showing attributed gifts and dollars. If you need native gift attribution for an appeal, direct supporters to the relevant campaign, tiered page, Giving Form or event using that destination's supported tracking-link tools.