Emma UTM parameters and mismatched UTL totals

This article covers GiveCampus campaign administration. Available controls can vary between the classic and redesigned campaign interfaces.

UTM parameters can coexist with GiveCampus’s a tracking parameter; the example retains a and does not inherently disable attribution. Keep the exact project-specific tracking value through redirects. Reconcile individual gift IDs, project/date/status scope and actual attributed link against the link report; clicks and an email audience are not proof every resulting gift used that link. The actual totals mismatch requires the gift/link records and redirect behavior, not a conclusion that GA4 broke it.