Configure Meta and Facebook pixels with consent controls

This article covers GiveCampus campaign administration. Available controls can vary between the classic and redesigned campaign interfaces.

Campaign Tracking Pixels supports provider Facebook (Meta), a provider token/pixel ID, page location and event. Choose Campaign Landing Page for that location; checkout/confirmation locations are separate selections. The pixel requires advertising consent and does not run in giving-form administrator previews. Adding the pixel therefore does not guarantee that every visitor or preview sends an event. Verify the exact landing-page type and approved school tracking configuration.