Add tracking pixels, Google Analytics, or Google Tag Manager

Tags: product:online-giving intent:tracking-pixel intent:analytics intent:gtm

For a campaign, go to Online Giving > Campaigns > [campaign] > Tracking & Analytics > Tracking Pixels. For an eligible form or school-level experience, use the corresponding tracking-pixel settings shown in its navigation. Add only the identifier or configuration requested by the field; do not paste arbitrary scripts into a field intended for an ID.

Use an institution-controlled Google Analytics, Google Tag Manager, Meta, or other supported account. Publish/save the setting, load the public page in a consent-appropriate test session, and verify the event in the external analytics tool. Ad blockers, consent tools, browser privacy settings, and cross-domain checkout can affect what the third party records.

Tracking pixels collect analytics; they do not create GiveCampus gift attribution. Use unique tracking links and GiveCampus reports for appeal attribution.