Create tracking links, appeal codes, autofill links, and QR codes

Tags: product:online-giving intent:tracking-link intent:appeal-code intent:autofill intent:qr-code

For a campaign, go to Online Giving > Campaigns > [campaign] > Tracking & Analytics > Links & Appeal Codes. For a standalone form, open the form's Unique Tracking Links section. Create one stable link per channel, audience, or appeal so results remain interpretable; name it before distributing it.

Use the generated URL as-is in email, print, social, or a QR-code workflow. If the interface provides a short link or QR download, use that output rather than a third-party redirect that may strip parameters. Autofill or preselected-form links can include supported values, but they do not bypass required validation and should not expose sensitive data in the URL.

Review institution-wide results at Online Giving > Reporting > Unique Tracking Links and campaign-specific results in the campaign tracking area. Keep appeal-code naming consistent with downstream reporting.