Manage unsubscribes, topics, suppression, exclusions, and duplicate recipients

Tags: product:outreach intent:unsubscribe intent:suppression intent:exclusion intent:resubscribe

Manage message categories at Outreach > Settings > Unsubscribe Topics. Create or edit a topic so recipients can opt out of a defined type of communication. Default topics cannot be edited/archived like institution-created topics. Archiving a topic is irreversible, so review the outreaches associated with it first.

Use Outreach > Reporting > Email Unsubscribes to search or export unsubscribe records. When permitted, the record offers a resubscribe-link action. Send that link only in response to the recipient's own request; an administrator should not silently reverse consent. Text opt-outs are managed under the corresponding Outreach reporting/text rules and the standard opt-out language is configured at Outreach > Settings > Text Settings.

Before an outreach sends, review both Included Recipients and Excluded Recipients. Exclusion reasons can include opt-out/suppression and data eligibility. Multiple source records do not guarantee multiple sends; the final recipient list shows the actual included audience.