A decision guide for student managers
Before your students make a single call or send a single email, you’ll make two setup decisions. They’re easy to lump together, so here’s the most important thing to know up front: how a student logs in and which email they send from are completely separate choices. They don’t have to match, and you decide each one independently.
| The login | The GiveCampus account a student uses to get into GC GO. |
| The connected email | The address GC GO sends from when that student emails a constituent. |
A student signs in with one and sends from the other. Once you treat these as two separate questions, the rest of the setup gets a lot simpler. Let’s walk through each.
Decision 1: How students log in
Every student needs a GiveCampus account to access GC GO. You have two ways to set those up.
Option A — Individual logins. Each student logs in with their own personal .edu email address. The student manages their own login and completes the email connection step. When a student leaves, you inactivate that user and create a new one for the next student.
Option B — Generic, school-managed logins. You create generic GiveCampus accounts (e.g., Student1@school.edu), one per seat. The school owns the credentials and hands them to whoever fills that seat. When a student leaves, the school resets the password and gives it to the next student.
| Individual logins | Generic logins | |
|---|---|---|
| Who manages the login | The student | The school |
| When a student leaves | Inactivate the user, create a new one | Reset the password, hand it to the next student |
| Tracking individual activity | Easy — tied to a named person | Harder — rolls up to a seat |
| Account upkeep | More | Less |
| The bottom line: Individual logins make it easy to see exactly who did each piece of outreach. Generic logins mean less set up — especially if you sync contact report data back to your CRM. Every GC GO user has to map to a CRM ID if you’d like contact reports to sync back to your CRM, so with individual logins you’re syncing back to a new ID every time a student turns over. With generic logins, you map a fixed set of users once and reuse them as students cycle through. |
Decision 2: Which email students send from
This is the address GC GO uses to send to constituents — and to receive their replies — when a student emails them.
ONE RECOMMENDATION FIRST We don’t recommend connecting students’ personal .edu emails for outreach, for two reasons: • A personal inbox can’t be auto-forwarded to a manager, so you lose that visibility if you want it. • Nothing stops a student from emailing constituents, or receiving their replies, after they’ve left your engagement center. |
Instead, have IT create dedicated outreach emails. You have two ways to do it.
Option A — Individual emails per student. IT creates a unique address for each student user (e.g., StudentCaller_Name@school.edu).
Option B — Generic, reusable emails. IT creates shared addresses (e.g., StudentCaller@school.edu) that get reused as students come and go.
| Individual emails | Generic emails | |
|---|---|---|
| Example | StudentCaller_Name@school.edu | StudentCaller@school.edu |
| Feel for the constituent | More personal | More generic |
| IT lift | A new address per student | One-time setup, then reused |
| When a student leaves | Retire the address | Hand the same address to the next student |
| The bottom line: Individual emails feel more personal — constituents see a real name on the other end. Generic emails mean less work, since they’re typically a one-time setup for your IT team with nothing new to build each time a student joins. |
Putting it together
Because login and email are independent, you can mix and match. The two most common setups:
Maximize personalization & tracking Individual logins + individual emails. More setup and upkeep, but you can see exactly who did what, and constituents get a named human. |
Minimize ongoing work Generic logins + generic emails. A little less granular, but your IT team and CRM mapping are largely set-and-forget as students turn over. |
There’s no wrong answer. It comes down to how much you value individual tracking and personalization versus how lean you want to keep setup and maintenance — and plenty of teams land somewhere in between.
Want help thinking through which setup fits your program? Your Partner Success Manager is glad to talk it through.
Comments
0 comments
Article is closed for comments.