Managing Advocates on Tiered Campaign Pages

Donors browsing Tier 2 and Tier 3 pages may assume that every element—including advocates and their matches—applies only to that specific page. This article explains how advocate display works and offers tips for setting the right expectations.

How advocate display works in tiered campaigns

Advocates and the Advocates section are campaign-level features.
All advocates appear on every tiered landing page in a campaign.
Advocates cannot be restricted to specific Tier 2 or Tier 3 pages.

In other words, the same advocate list shows on your main campaign page and every tiered landing page.

How advocate matches appear on tiered pages

Advocate matches may display on tiered pages even if not designated to that specific fund.
Matches linked to an advocate can appear across tiers, so visitors may mistakenly believe a match applies only to that tier’s fund(s).

Reducing donor confusion

Clarify applicability where donors are already looking:

Include a concise note in the match title or description indicating which fund(s) qualify (for example, "Applies to gifts to [Fund Name/Group] only.").
Post a brief campaign update explaining that the advocate list is campaign-wide and matches apply only to the listed fund(s).

FAQs

Can I hide or show specific advocates on certain tiered pages?

No. Advocates and the Advocates section are campaign-level, appearing on all tiered landing pages.

Can I create separate advocate lists per Tier 2 or Tier 3 page?

No. Advocates cannot be restricted to specific pages.

Can I hide the entire Advocates section from my tiered campaign?

Yes. You can hide the Advocates section campaign-wide through your custom content settings, but not from specific tiered pages.

An advocate's match is showing on a tiered page that doesn't include the designated fund. What should I do?

Add a note to the match description indicating which fund(s) it applies to, and consider posting a short campaign update to explain that advocates and their matches appear on all pages.

Quick checklist for tiered campaigns with advocates

Confirm that match descriptions clearly state the applicable fund(s).
Post a campaign update early to explain the campaign-level nature of advocates.
If featuring advocates in other content (like custom sections), remind donors that the advocate list is campaign-wide.