Troubleshooting Outreach Conversion Tracking and Link Attribution

GC Outreach lets you track which email links drive donations. If conversion counts remain at zero even with clicks and donations, the issue may be with how links are formatted. This article explains common causes and troubleshooting steps.

Overview

Proper conversion tracking depends on correctly formatted links with tracking parameters. In GC Outreach, only links inserted using the Insert GC Link feature automatically include the necessary codes. Note that click tracking logs every link click, while conversion tracking only records donations made directly through these links.

Common Issues with Link Attribution

Copy-Pasted Links vs GC Links

Copy-pasted links lack necessary tracking codes. Without these, donations aren’t attributed even if donors click and donate.
Use the Insert GC Link feature. This automatically includes all required tracking parameters.

Differences Between Email Editors

In the legacy editor, click the GC Links toolbar button (which displays the GiveCampus logo) to open the link picker. Select your destination, then choose Insert Link for a text link or Insert Button for a button. Do not paste a URL manually.
In the new Composer editor, click the Link button (chain-link icon) to open the link picker. Select your destination, then click Insert. Do not paste a URL manually.
In either editor, always use the built-in link picker so that the tracking parameters required for conversion attribution are added automatically.

Troubleshooting Outreach Conversion Issues

Review your links: Verify that all email links were inserted using the Insert GC Link feature rather than being pasted manually.
Test link behavior: Send test emails with both manually entered links and GC-inserted links to compare URL structure and tracking information.
Switch editors if needed: If issues persist in one editor, try the other to determine if the problem is editor-specific.
Confirm conversion metrics: Ensure you are not comparing click numbers to conversion data; conversion tracking only records donations made via the email link.
Re-insert problematic links: Delete any links missing tracking parameters and reinsert them using Insert GC Link, then test before a full campaign launch.