What is Double the Donation?
Double the Donation is a corporate gift matching service that helps donors discover whether their employer will match their charitable gift. When integrated with GiveCampus, it adds a matching gift search tool directly to your giving experience—prompting donors to check their eligibility and potentially double (or triple) their impact.
Corporate matching gifts are one of the most underutilized revenue streams in higher education. Billions of dollars in matching gift funds go unclaimed every year simply because donors don't know their company participates.
How it works on GiveCampus
When enabled, a Double the Donation search widget appears in on the prepayment form and the post-payment form—after a donor completes their gift. The donor types their employer's name and instantly sees:
- Whether their company offers a matching gift program
- The match ratio (1:1, 2:1, etc.)
- Minimum and maximum eligible gift amounts
- A direct link to their employer's matching gift submission form
The donor can initiate the match request right after giving, while their generosity is top of mind.
Setting up Double the Donation
- Head to the Fundraising Application in GiveCampus
- Select 'School-Level Settings'-> 'Company Matching'
- Enter your Double the Donation API key.
You can enable or disable the widget on individual forms and campaigns under 'Campaign Settings' -> Basics in the campaign settings.
where to enter your Double the Donation key
- In GiveCampus admin, go to the Company Matching section in your school settings.
- In the Company Matching form, paste your Double the Donation public key into the Public Key field.
- Click Save Changes to activate the integration.
what happens next
- After you click Save Changes, the system verifies your key and updates your subscription status. A successful verification enables the Double the Donation search widget on your forms (provided the widget is enabled for the specific form or campaign).
troubleshooting & tips
- If the key fails verification, make sure you have pasted the public key (not a private or partner key) and that there are no extra spaces. Paste it again and click Save Changes.
- To display the widget on a specific form or campaign, complete the school-level key verification first, then enable the widget in that project's settings (Campaign Settings → Basics or in the form's display settings).
FAQ — school‑level activation vs. per‑form enablement
Q: If I paste my Double the Donation key at the school level, does the widget automatically appear on every form and campaign?
A: No. Pasting your Public Key under Online Giving > School-Level Settings > Company Matching and clicking Save Changes activates the integration at the school level. The widget will only appear on a form or campaign if the per-project toggle is also enabled. Each form and campaign has its own setting to show or hide the company search widget.
Where to enable or disable the widget per project:
- For giving forms and campaigns: go to Giving Experience > Form Settings & Display, locate the Corporate Matching Gifts section, and check the Enable "Double the Donation" company search field box.
Note: After you click Save Changes on the Public Key, the system verifies the key with Double the Donation and updates your subscription status. Once active, the Public Key field becomes read-only.
What donors see
After completing a gift, donors see a prompt: Does your employer match gifts? They type their company name, get instant results, and can click through to their employer's matching gift portal without leaving your page.
Tracking matching gifts
Double the Donation provides its own dashboard where you can track:
- How many donors searched for their employer
- How many match-eligible employers were identified
- Status of matching gift submissions
- Estimated and confirmed matching gift revenue
This data helps you follow up with donors who are eligible but haven't submitted their paperwork yet.
Best practices
- Promote it in your outreach. Mention matching gifts in campaign emails and social posts.
- Include it in confirmation emails. Remind donors about matching gifts with a link back to the search tool.
- Follow up. Use reporting to identify match-eligible donors who haven't submitted. A simple follow-up email can unlock significant revenue.
- Train your team. Make sure staff understand corporate matching so they can answer donor questions confidently.
FAQ — pre-filling the company-search field
Q: Can I pre-populate the Double the Donation company-search field via a URL parameter?
A: No. There is no supported URL parameter to prefill the company-search field. The widget is designed as an interactive search interface that requires users to type or paste their employer name.
Customizing the company-search label and placeholder
Once your Double the Donation subscription is active, you can customize the accompanying text. Under Online Giving > School-Level Settings > Company Matching, use the Input Label field to change the text above the input (for example, “Company”) and the Input Placeholder field to modify the hint text inside the input (for example, “Search for company…”). These changes will be reflected across all forms and campaigns where the widget is enabled.
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