GC Academy 303: Creating Motivating Campaigns that Inspire Donors

Previously recorded webinar

Motivators like incentives, matches/challenges, and leaderboards can be a powerful way to energize your community and spark participation in your campaigns—but only when they’re thoughtfully designed and strategically deployed.

In this session, we’ll explore how advancement teams are using a range of campaign motivators and other engagement strategies—to inspire donors, activate advocates, and build momentum across their fundraising initiatives. We’ll share practical strategies and best practices for designing motivators that drive participation, as well as walk through how to build and execute them directly within the GiveCampus platform, including the technical steps required to bring these ideas to life.

Whether you’re planning a Giving Day, crowdfunding effort, or year-end push, this webinar will help you strengthen your motivator strategy and turn community enthusiasm into meaningful support.

Key Takeaways:

• Creative motivator ideas—from competition to donor incentives—that capture attention and inspire participation
• How to design effective motivators such as matches, challenges, and donor incentives to strengthen your campaigns
• A step-by-step look at how to build and manage these motivators within the GiveCampus platform
• Best practices for displaying and promoting motivators on your campaign page to maximize visibility and engagement
• Strategies for motivating both donors and advocates through the right mix of competition, recognition, and rewards

Additional Resources:

• Slide Deck