GC Online Giving 301: Your Advancement-Wide Playbook for Giving Tuesday Success

Previously recorded webinar

Giving Tuesday is one of the biggest moments in the fundraising calendar, but with so many schools competing for attention, how can your advancement team cut through the clutter and stand out?

Whether you have your own giving day or want to harness the national spotlight, this webinar will equip you with an advancement-wide playbook to maximize reach, personalize donor experiences, and drive conversions at every giving level.

Join us as we explore how to engage your community with actionable insights to elevate your Giving Tuesday campaign across channels and cross-functionally.

Key Takeaways:

• Outreach tactics for every channel: from student-driven initiatives to MGOs to peer-to-peer advocates and campus groups
• How to segment and engage your audiences before, during, and after Giving Tuesday
• Personalization strategies that lead to higher conversion rates and stronger donor relationships
• The role of giving forms in creating a branded, donor-first experience
• How to sustain momentum and leverage Giving Tuesday even if you have your own giving day

Additional Resources
 

• Slide Deck
• Multi-Channel Marketing Magic Deck
• Ultimate Flexible Marketing Plan 
• Giving Day Content and Email Calendars 
• Social Fundraising Campaign Template