DAF Day 2025 Resources

What is DAF Day?

October 9 is DAF Day—a national celebration of Donor-Advised Funds and their impact on philanthropy. For schools, it’s a prime opportunity to capture more year-end giving and unlock new donor potential.

Here’s why: 32% of all DAF giving happens between October and December. Donors are already thinking about tax planning and charitable giving in the fall—DAF Day positions your school at the top of their minds right as this season begins. By creating a DAF-focused initiative, you’ll not only inspire current DAF donors to act, but also educate alumni who may not realize they can give through a DAF.

Running a campaign for DAF Day helps you:

• Accelerate year-end giving by getting ahead of the busiest DAF season.
• Educate all donors about DAF as a tax-smart giving vehicle.
• Identify new DAF donors, who may have future capacity for larger leadership and major gifts.
• Celebrate existing donors who give through DAFs and deepen their connection to your school.
• Differentiate your outreach with a national hook that sparks donor curiosity.

Participating in DAF Day is simple—and it positions your institution to harness a powerful, growing channel of philanthropy at exactly the right time of year.

DAF Day Resources:

• Giving Form Template
• Social Fundraising Campaign Template
  • Want campaign or form templates dropped into your draft folder? Reach out to support@givecampus.com
• Marketing Playbook & Content
• GC Video: DAF Educational Video Example
• Deck for DAF Educational Video with Speaker Note Script
  • Want to make it your own? Make a copy and update the visuals and content to reflect your school and brand.
• DAF Day Webinar Deck
• DAF Day Webinar Recording

DAFpay Resources:

• Why accept DAF gifts on GiveCampus
• Onboarding DAFpay
• DAFpay Reporting & Reconciling with your CRM