GC Outreach Basics: 5 Powerful Use Cases

GC Outreach is a versatile tool that can be used for a variety of different communication strategies. Here are five essential use cases we recommend: 

1. Sending Appeals

GC Outreach excels at helping institutions create and manage fundraising appeals. Watch our video guide on creating appeals to learn how you can:

• Craft personalized appeal messages that resonate with different donor segments
• Schedule and automate appeal campaigns
• Track engagement metrics in real-time
• Integrate appeals seamlessly with your giving forms and campaigns - easily drop in tracking links or personalized giving links directly in your email
• Use dynamic filtering to pull out donors who already gave within a specific timeframe or to a specific initiative 

PARTNER SPOTLIGHT: University of San Diego sent multiple emails, segmented to various audiences during their Giving Day 

2. Thanking Donors or Event Attendees 

GC Outreach enables institutions to create meaningful thank-you experiences. Watch our video on donor acknowledgments to discover how to:

• Personalized acknowledgments based on constituent information 
• Multi-channel thank-you campaigns
• Impact-focused gratitude communications 
• Drop in a ‘GC Video’ landing page to add in a student or staff voice directly in your outreach email 

PARTNER SPOTLIGHT: The Westminster Schools sent a simple post-event thank you that even linked to a guest survey

3. Event Communications

Managing event communications becomes streamlined with GC Outreach's capabilities. Learn more about event communications in our tutorial:

• Send event invitations + use dynamic filters to pull out anyone that has already registered
• Deliver pre-event reminders or quick updates 
• Follow up with post-event communications
• Send stewardship notes to those who RSVP ‘No’ or those who don’t attend 

PARTNER SPOTLIGHT: Stockton University needed to send a quick event update to registrants and easily created the recipient list directly from the GC Event to get that note out

4. Stewardship Communications

Maintaining strong relationships with donors is crucial, and GC Outreach makes stewardship easier through:

• Regular impact updates to donors
• Personalized communication strategies
• Milestone acknowledgments
• Targeted stewardship campaigns based on giving history
• Monthly newsletters for touch points to different audiences (ex: parents or alumni)

PARTNER SPOTLIGHT: Georgia Southern University leverages GC Outreach to send Happy Birthday notes to their donors 

5. Smart Segments

Leverage the power of smart segmentation. Check out our Smart Segments tutorial to learn how to:

• Create dynamic donor groups based on giving behavior
• Target communications based on likeliness to give at a leadership level, advocate, or make a recurring gift
• Automate segment updates as donor behavior changes
• Customize messaging for different constituent groups

Learn more about Smart Segments here.

By utilizing these five key features of GC Outreach, institutions can create more effective, personalized, and impactful communications with their constituents. Each use case builds upon the others to create a comprehensive communication strategy that drives engagement and supports fundraising goals.