Giving via Donor-Advised Funds has become increasingly popular in recent years. These donors tend to give more money, more consistently, and will likely become your major donors in the years ahead. It should be easy for any donor to give with their preferred payment method, and leveraging DAFpay means you're optimizing the donation experience for these leadership level donors.
What is a Donor-Advised Fund
A Donor Advised Fund (DAF) is a charitable giving vehicle that allows donors to contribute assets (such as cash, stocks, or other financial instruments) to a fund, receive an immediate tax deduction, and then recommend grants from the fund to their preferred charities over time.
The Value in Donor-Advised Funds
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Donor Advised Funds (DAFs) in the U.S. hold over $234 billion in assets.
- $55 billion of that is distributed to non-profit organizations every year
- $7 billion per year is distributed to educational non-profits.
GiveCampus aims to help your school to receive more of that $7B pot by making it unbelievably easy for DAF donors to direct their grants to your organization.
Trends in DAF Giving
- The number of DAF donors has grown 79%, while non-DAF donors have declined 6%
- Once someone starts giving with a DAF, their annual giving increases 96%
- 25% of current DAF donors were already supporting the cause when they make their first DAF gift, meaning making DAF giving easy is a great way to increase giving from your existing donor base
- The average gift made via DAFpay is 6x larger than non-DAF gifts made on GiveCampus
We already accept DAF gifts, what are the benefits of offering DAFpay via GiveCampus?
- Find More DAF Donors: By making DAF giving accessible on your giving forms and campaigns 365 days a year, you will increase visibility that your school accepts DAF gifts. This will help you identify new donors that have Donor-Advised Funds, helping you appropriately engage and steward donors with high capacity that may not have been on your radar previously.
- Unlock Larger Gifts: DAFpay donors give 6x more on after than other gifts on GiveCampus. And, 26% of DAF donors were already giving to your organization but give significantly more when they give via DAF. Secure more leadership level gifts and make it easy for your existing donors to give with their preferred payment method.
- Accept DAF Gifts 365 Days a Year: Don't just accept DAF gifts during your giving day, but make it easy for DAF donors to give to your organization 365 days a year.
- Create an Easy 3-Click Checkout Experience: Your DAF donors are already visiting your forms and campaign pages during your most important fundraising initiatives of the year. Don't make them jump through additional hoops to give with their preferred payment method -- empower them to support your organization in three easy steps.
- Capture Full DAF Donor Data: No more anonymous DAF grants. Gone are the days where a DAF grant arrived at your school with insufficient information needed to properly reconcile and steward this gift. You will receive the same biographically information on DAF donors as you do any other gift.
- Get Informed Immediately of DAF Grant Requests: With other DAF gifts, you may not be notified about that a donor requested a DAF grant distribution until you receive the money, which is often several weeks after the donor initiated the grant request. This is problematic because you cannot steward the donor immediately and you risk resoliciting donors who already made a significant contribution. As soon as a donor makes a grant request on GiveCampus, your team will be notified.