Beyond knowing who gave to your campaign through your donation report, GiveCampus provides reporting on who almost completed a gift to your campaign as well as who inspired others to give. This article outlines the ins and outs of the Advocate Report, Should Be Donor Report, and Guest Fundraisers Report.
Advocate Report
Advocates are an important part of the success of a GiveCampus campaign. As an Administrator, you can easily track the activities of your Advocates through the 'Advocate Report.' This report, allows you to easily see how many dollars and donors each Advocate generated as well as information about matches, challenges, and pleas they created. On this report you will also see detailed information for any unique links you have created and used in your marketing efforts throughout the campaign.
This information is especially important if you have created incentives that are tied to Advocacy (e.g. # of donors or dollars generated via their outreach).
To access this report, go to your Administrator Dashboard on the 'Campaigns' tab. Under the Reports column, click the button that says 'Advocates.'
The report includes columns with the following headings:
- user_id: Advocate's GiveCampus user ID
- name: title of unique link
- email: Advocate's email
- admin_link: t = admin created 'unique tracking link', f = volunteer outreach*
- clicks: Number of clicks generated by the Advocate
- clickdonors: Number of donors generated by Advocate
- clickdollars: Dollars generated by Advocate
- plea: t = personal videos created by Advocate
- matchdonors: Number of donors who were matched by Advocate
- matchdollars: Total dollars matched by Advocate
- matchmax: Maximum match offered by Advocate
- matched_donors: Names of donors matched by Advocate
- matchanon: t = match was anonymous
- chgiven: Total challenge dollars given by Advocate
- chanon: t = challenge was anonymous
- total: Total dollars, inclusive of matches and challenges, the advocate brought in
- donor_names: Names of all donors generated by Advocate
- constituent_id: Advocates constituent id uploaded to the platform
- advocate_name: Name of Advocate
- admin_link_description: Description of unique link
- sharing_gift_ids: Donation id of those that donated by clicking on Advocate’s unique link
- sharing_emails: Donor emails of those that donated by clicking on Advocate’s unique link
- match_gift_ids: Donation ids of the gifts the Advocate matched
- match_emails: Donor emails of the gifts the Advocate matched
- challenge_emails: Donor emails of those who qualified for the Advocate’s challenge
- challenge_ids: Donation ids of those who qualified for the Advocate’s challenge
- advocate_match_ids: Donation id of the Advocate’s match
- advocate_challenge_ids: Donation id of the Advocate’s challenge
- advocate_gave_full_amount: Donation id of the Advocate's match or challenge, t = Advocate selected to give the full amount of their match or challenge upon creation, even if the full terms were not met
View a sample of the report here.
* Unique tracking links that you can create as an Admin are tracked in the Advocates Report. If there is a 't' in this column, it means that the information is a result of that
Guest Fundraisers Report
Now that you know who your advocates are, the next question is: who is sharing the campaign while not logged into or signed up for a GiveCampus account? Individuals will appear on the Guest Fundraiser's Report if they make a gift and then after making their gift click on the sharing buttons on the Thank You page and share the campaign. It is important to note that donors will only appear within the Guest Fundraisers report if they share the campaign using the sharing buttons on the Thank You page. Individuals who are not logged into an account and share the campaign in another way (such as through the sharing buttons under your campaign video) will not appear on this report.
To download your Guest Fundraisers Report, go to your administrator dashboard > navigate to the ‘campaigns’ tab > find your preferred campaign > and download the report from the ‘Reports’ drop-down menu.
This report includes columns with the following headings:
- payer_name: the name entered on the giving form
- payer_email: the email address entered on the giving form
- count: how many donors gave as a result of sharing
- amount: how many dollars were generated as a result of sharing
View a Sample Report here
Once you’ve identified who your guest fundraisers are, what’s next? While these individuals may not have been official advocates for your past campaign, they were, nonetheless, spreading the word for your campaign and inspiring their peers through sharing. Because of their enthusiasm for sharing the campaign and rallying peer-to-peer support, guest fundraisers are great candidates to recruit to be volunteers and advocates for future campaigns. Once equipped with the guidance on how to take advantage of GiveCampus’ advocacy features, these guest fundraisers will be rock stars advocates!
Should-be Donors Report
Wondering who almost made a gift to your campaign but never quite crossed the finish line? The ‘Should-be Donors Report’ is a comprehensive list of the ones who got away.
Within the Should-be Donors report, you will find information on who clicked on the ‘Make a Gift’ button, began filling out information, clicked ‘go to checkout’, but did not submit the payment form and successfully make a gift.
If a donor’s payment fails checkout, they will appear on the Should-be Donors report until they fix any errors to their payment method and successfully complete their gift, at which point their name will be removed from this report.
The Should-be Donors report can be located by going to your administrator dashboard > navigating to the ‘campaigns’ tab > finding your preferred campaign > and downloading the report from the ‘Reports’ drop-down menu.
Within this report includes columns with the following headings:
- payer_name: the name entered on the giving form
- payer_email: the email address entered on the giving form
- value: the gift amount entered
- designation: if applicable, the designation where the donor indicated to direct their gift
- zipcode: the zip code entered by the donor
- addr_city: the city entered by the donor
- addr_state: the state entered by the donor
- created_at: the time when the donor began filling the giving form out
- failure_reason: if the gift failed checkout, the reason for this failure
View a sample of the report here
Have you ever left an item “in your cart” while online shopping and then received an email nudge asking you if you’d like to return to check out? The Should-be Donors report can help you make just this type of nudge by identifying donors who were close to making their gift but never quite followed through- either due to a gift failure, distraction, or indecision. More generally, the Should-be Donors report will provide you with a sense of who is inclined to give back but has yet to do so. We do not recommend using it in real time as many donors will in fact come back after a failed attempt (perhaps they entered the wrong zip code), complete the gift and then, ultimately, fall off the report.
You may be wondering how quickly a donor will "fall off" the report if they do return to make a gift. This should happen within minutes, as long as:
1. The donation is made to the same campaign that the Should-be Donors report is on.
2. The gift is in any one of the following four states: "recurring," "authorized," "pending_authorization," or "paid."
3. The email addresses of both the attempted and completed donations are exactly the same (case sensitive).
With these reports in your tool box, you’ll be have a better idea of who within your community is inclined to give, share, and inspire, and you’ll be poised to leverage this information for future donor outreach.