How to Maximize the Benefits of GC Wealth Insights

1. Find constituents who qualify for major giving programs

If you’re looking for constituents who can give at a major gift level for your next capital campaign, leverage attributes to identify potential donors who have both high net worth and high liquidity. 

To find affluent constituents, look at the Net Worth attribute to find affluent individuals (with wealth over $1,000,000). You can also apply the Multi-Property Owner trigger or the Trust Association attribute as other signals of wealth. Then, to determine whether constituents have high liquidity, look at liquidity triggers, such as the Liquidity trigger and the Money in Motion trigger. 

2. Build a pipeline of potential leadership gift donors 

Boost your annual fund by applying data to better identify donors who can give leadership-level gifts and have a philanthropic propensity. To find these “hidden gems,” use the Net Worth attribute. You can also identify which of these donors are philanthropic by either leveraging your internal data to identify constituents who have donated to your organization or by applying the Philanthropic Giver attribute to find constituents who have demonstrated philanthropic tendencies in the past.

3. Identify qualified planned giving candidates

Finding attributes and triggers that effectively signal qualified planned giving candidates can be tricky. GiveCampus recommends that, in order to find donors who are financially savvy, leverage the Trust Association attribute to identify constituents who have their assets in a trust. And, if you want to further enhance your search, you can layer on your internal volunteer and event engagement data to pinpoint constituents who are truly dedicated to your school. 

4. Invite high-value constituents to your fundraising-focused events

In order to determine which constituents to invite and prioritize for exclusive events, such as regional happy hours and galas you’ll need to understand their wealth. This is a great opportunity to leverage the Net Worth attribute, or other wealth signals, like Trust Association or Multi-Property Owner. By using these signals to identify affluent constituents, you can more easily: 

• Build effective stewardship lists for your event’s leadership 
• Create seating charts that will connect high-value donors with your key staff and board 
• Maximize the results from your post-event engagement 

5. Maximize alumni engagement at events through better location targeting 

When planning cross-country alumni events, leverage GC Wealth data to identify where the largest number of your affluent constituents and donors live. It’s very possible that your most valuable donors may be living in regions outside of the typical locations such as New York or San Francisco. Filter your constituent database by those who have at least $1,000,000 in net worth and then leverage your internal address data to measure where the largest number of affluent constituents live. 

6. Enhance and personalize stewardship messaging

To ensure that your school is getting the most out of your stewardship program and align your messaging with the nonprofit categories that your wealthy constituents care about the most. Apply the Philanthropic Cause (NTEE Codes) attribute to identify what nonprofit causes, such as the arts, education, health, etc, they most care about. For example, if a large percentage of your affluent donors donate to environmental causes, then, in your stewardship messaging to this percentage, you may want to highlight what your nonprofit is doing to support and protect the environment, even if it’s not your primary focus. 

7. Enhance and personalize alumni marketing 

You also can enrich your school’s messaging beyond stewardship with GC Wealth data. As part of your school’s marketing efforts and alumni publications, use attributes, such as Philanthropic Cause (NTEE Codes) and Philanthropic Focus, to better help you determine what kind of topics to promote. For instance, if a majority of your constituents donate to health-related causes, then it may be helpful to promote content and messaging related to those very issues. 

8. Identify Constituents who Can Give Gifts of Stock

Stock-based donations offer a big tax advantage to both donors and schools, and they enable nonprofits to diversify their gift streams. When identifying qualified candidates for this program, you can look at 2 attributes: Net Worth to identify affluent constituents and the Money in Motion trigger, which identifies constituents who have recently received more than $10,000 in SEC insider trading forms.