Posting on Social Media
When deciding when to post on social media for fundraising, timing is crucial. To maximize engagement and donations, consider when your target audience is most likely to see your post, be in the mood to give, and have the time to donate.
Key Considerations:
1. When does your audience check social media?
- Commute times: Are they active on social media during their commute? Identify when they typically commute.
- During the workday: Do they check social media during breaks, lunch, or on a relaxed Friday afternoon?
- Evenings: Are they online after dinner, while watching TV, or after putting the kids to bed?
Understanding these habits will help you identify the optimal times to post for different segments of your audience.
Best Times to Post on Social Media
To reach the widest audience, as a rule of thumb consider these suggested best days and times to post on the most popular social media platforms.
- Facebook:
- Best Days: Tuesday, Wednesday, Thursday
- Best Times: 9 AM – 1 PM (peaks around 11 AM)
- Instagram:
- Best Days: Tuesday, Wednesday, Friday
- Best Times: 10 AM – 12 PM, and 1 PM – 3 PM
- X (formerly Twitter):
- Best Days: Monday, Tuesday, Wednesday
- Best Times: 9 AM – 11 AM, 12 PM – 1 PM
- LinkedIn:
- Best Days: Tuesday, Wednesday, Thursday
- Best Times: 8 AM – 10 AM, 12 PM
- TikTok:
- Best Days: Tuesday, Thursday, Friday
- Best Times: 1 PM – 3 PM, 6 PM – 9 PM
Adjust these times based on your specific audience's behavior and engagement patterns.