Incomplete Gift Nudges

Setting Up Incomplete Gift Nudges 

For each Campaign/Giving Form you create on GiveCampus, you will have the opportunity to create an incomplete gift reminder (nudge) that is unique to that campaign. If enabled, donors who advance to the payment form, but do not complete their gift, will receive a follow-up reminder email within 30-60 minutes. Incomplete gift nudges will only be sent if you enable them. 

Enable nudges

1. Open your campaign or giving form and go to Giving Experience → Gift Confirmation Emails.
2. Under Incomplete Gift Nudge Campaign Settings, select Send automated nudge emails.
3. Optionally enter an amount in Do not send automated nudges to gifts above. Leave it blank to allow nudges for all incomplete gift amounts.
4. Click Save Changes.

The default nudge is used unless you customize the template.

GiveCampus Default Email:  

Customize the email

Select Incomplete Gift Nudge in the email template editor. Set the From Name, Reply-to address, subject and body. Keep $INCOMPLETE_GIFT_LINK$ in the message so donors can return to their incomplete gift.

Send a test using Test Changes or Send Test Email. When the email is ready, choose Save and Publish Changes and confirm. In the legacy editor, save the template, send a test, then select Activate.

Frequently asked questions

Q: When is the nudge email sent in relation to the person not completing the form?

A: The email will be sent 30-60 minutes after a form has been left incomplete.  

Q: How many times is the email sent? 

A: Only once.

Can I report on nudge recipients?

The Should-Be Donors report under Manage Donations lists incomplete gifts. It is not a nudge-send or delivery report and does not by itself establish that a donor received a nudge.