Marketing Your Message: Why Videos Drive Donor Conversion

Creating Engaging Campaign Videos

Looking for unique ways to engage donors beyond clever emojis and incentives? Your campaign video could be the key. Here's why and how to create videos that resonate (also: see [these tips for creating engaging videos](link)).

Why Use Videos?

In a content-heavy world, videos stand out by quickly conveying your campaign's narrative. They provide a visual break from text and are more engaging, often outperforming other content types.

Videos featuring your supporters are particularly effective. Personal videos have the potential to go viral, making it easier for advocates to spread awareness through sharing, reposting, and peer-to-peer outreach.

How to Make Effective Videos

Using Videos in Email Outreach

Keep your videos effective: ensure they are concise, engaging, and include a clear call-to-action.

Video integration in email outreach requires the GC Video feature to be enabled for your school. When available, you can add videos directly through the email composer, which will display a video thumbnail within the email that links to your video landing page.

• Short: 30-45 seconds is ideal
• Personal: Connect with your audience and tell a story
• Action-oriented: Include a clear ask