Creating Engaging Campaign Videos
Looking for unique ways to engage donors beyond clever emojis and incentives? Your campaign video could be the key. Here's why and how to create videos that resonate (also: see these tips for creating engaging videos).
Why Use Videos?
In a content-heavy world, videos stand out by quickly conveying your campaign's narrative. They provide a visual break from text and are more engaging, often outperforming other content types.
Videos featuring your supporters are particularly effective. Personal videos have the potential to go viral, making it easier for advocates to spread awareness through sharing, reposting, and peer-to-peer outreach.
How to Make Effective Videos
Research shows that the brain processes video content 60,000 times faster than text. While text makes us think, videos make us feel—an essential factor in fundraising. Videos paired with your campaigns and shared by volunteers can build trust and dramatically increase engagement, driving conversions at a higher rate than text alone.
As an institution, you can reach a broad audience, but campaign videos allow you to make your message personal and authentic. Experiment with fun, relatable videos that resonate with your alumni and community. Break through the clutter of online information with content that stands out from your institution's more formal marketing materials.
For instructions and a shareable template, see our guide on 'How to Become an Advocate.'