Marketing Your Message: Why Videos Drive Donor Conversion

Creating Engaging Campaign Videos

Why Use Videos?

How to Make Effective Videos

Using Videos in Email Outreach

Keep your videos effective: ensure they are concise, engaging, and include a clear call-to-action.

• Newer composer: Open the insert menu in the email toolbar, choose GC Video, and select a video landing page from your library. A thumbnail block will appear within the email.
• Legacy editor: Scroll to the Video section below the email body, click Add a Video, and choose a video landing page from your library.

In both cases, recipients see a clickable video thumbnail that links to your GiveCampus video landing page.

Which plans include GC Video? This feature is available on Professional Edition and higher-tier plans, the Advanced Plan, and for schools with the legacy GC Video add-on.

When available, you can add videos directly through the email composer, which will display a video thumbnail within the email that links to your video landing page.

• Short: 30-45 seconds is ideal
• Personal: Connect with your audience and tell a story
• Action-oriented: Include a clear ask