Common Questions

Q: How do I add videos to my email campaigns? A: Videos can be added directly through the email composer if your school has the GC Video feature enabled. Look for the "Add a Video" button in the email creation interface.

Q: Do I need special access to use videos in my emails? A: Yes, your school needs to have the GC Video feature enabled to add video thumbnails to email campaigns.

Marketing Your Message: Why Videos Drive Donor Conversion

Creating Engaging Campaign Videos

Looking for unique ways to engage donors beyond clever emojis and incentives? Your campaign video could be the key. Here's why and how to create videos that resonate (also: see [these tips for creating engaging videos](link)).

Why Use Videos?

In a content-heavy world, videos stand out by quickly conveying your campaign's narrative. They provide a visual break from text and are more engaging, often outperforming other content types.

Videos featuring your supporters are particularly effective. Personal videos have the potential to go viral, making it easier for advocates to spread awareness through sharing, reposting, and peer-to-peer outreach.

How to Make Effective Videos

Using Videos in Email Outreach

Video integration in email outreach requires the GC Video feature to be enabled for your school. When available, you can add videos directly through the email composer, which will display a video thumbnail within the email that links to your video landing page.

Research shows that the brain processes video content 60,000 times faster than text. Keep your videos:

• Short: 30-45 seconds is ideal
• Personal: Connect with your audience and tell a story
• Action-oriented: Include a clear ask

Video Upload and Integration