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Designation Descriptions

Updated
We know how important transparency is to donors – especially younger ones. They want to know where their dollars are going and why their gifts matter. Adding designation descriptions can help build trust between donors and your organization, and educate donors about what their dollars will support – making them more likely to actually follow through with the gift they began. 

Designations can be added to individual designations and to designation groups.

How to Add Designation Descriptions

There are multiple ways to add designation descriptions to GiveCampus. You can use these options to create new designations with designation descriptions or add descriptions to existing designations.
Designation descriptions are limited to 255 characters. 
🧐 Pro-Tip: Have descriptions that are longer than 255 characters? Use ChatGPT to help you make them shorter and more concise.
  • School Level Settings Manual Addition:
    • Head to your Fundraising Dashboard > School Level Settings > Designations
    • Add a description when creating a new designation or group
    • Add a description to an existing designation or group by typing content into the 'descriptions' column for that fund or group. 
  • School Level Settings CSV Upload
    • Head to your Fundraising Dashboard > School Level Settings > Designations
    • Download the sample CSV file for designation uploads
    • Add description in the appropriate column for each designation or group. 
      • If the designation or group already exists within GiveCampus, GiveCampus will not duplicate the designation but will simply append the description to the existing designation. 
  • Designation API: *Coming soon*
 

Displaying Designation Descriptions

School may choose whether or not to display designation descriptions on each campaign or form. 

If enabled, designations will display: 
  • Within the Giving Form, designation selection flow
  • On the Payment Page: *Coming soon*
  • In Email Confirmations: *Coming soon*

Optimizing Designation Search with Descriptions

Designation descriptions are searchable within the checkout flow even if you choose not to display the descriptions to donors. You can use these strategically to optimize your designation search. 

For example: You may have the College of Arts & Sciences General Fund as the formal name of the designation, but your donors commonly use A&S as short hand. Use A&S within your designation description to help more donors find the fund they are looking for. 

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