At GiveCampus, we understand that investments in time and capital are necessary for a successful fundraising campaign but that you are working hard to protect and honor donor investments. That’s why our Partner Success team is here and ready to help you rock your goals! Our sole objective is to increase the value you get from your partnership with GiveCampus. As you begin this journey, here are a few tips and tricks on how to best leverage your investment in the Social Fundraising Platform.
1. Turn Donors into Fundraisers on Your Behalf
Find the people who are most committed to your institution. Organizations looking to fundraise must enlist the volunteers who have a passion for your cause and involve them in your efforts by communicating with them in action-oriented ways. When it comes to giving, case studies have shown that peers respond to their peers. If it is scholarship money you are seeking, utilize alumni who have benefitted from those funds. If it is an athletic program, find those star athletes and coaches who have built your program. It takes time to develop an effective group of volunteers. Commit to recruiting, cultivating, and stewarding your advocates and your results will speak for themselves. Link the people with the passion, give them the tools they need via GiveCampus, and that will translate to success.
2. Make Data Work for You
One of the key values of GiveCampus technology is the insight it offers to donor giving patterns. The statistics page, found in your administrator dashboard, provides a powerful snapshot of response rate, method, and appeal reaction. Target your audience (e.g., LYBUNTs and SYBUNTs), so the message will resonate and utilize unique links, which allow you to measure responses and offer the ability to make campaign adjustments in real-time. By carefully tracking your data and metrics, you will create a more informed digital strategy and be able to tweak it along the way to improve results.
3. Leverage the Power of Recurring Gifts on GiveCampus
The ability to renew a one-time contribution can cultivate long-term fundraising success for your institution and help achieve your retention goals. GiveCampus tools give you the opportunity to transform what might have been a single gift into more reliable cash flow and donor retention. The average lifetime value of a recurring gift made on GiveCampus is 2.5 times greater than that of a one-time gift. The more you demonstrate to your recurring donors how much you value them, the more they’ll want to give and keep giving. There is power in the subscription economy, be sure you are leveraging it to the fullest.
4. Our Goal is Your Success
You have invested in your fundraising, and we know you’re ready to take it to the next level. Our shared inbox is available to respond to questions as they arise (support@givecampus.com). Our Partner Success team is here to share strategic advice, offer training, and provide hands-on assistance. We encourage you to take us up on our offer to help. When you put in the time and energy to engage your advocates, utilize the data, and make recurring gifts part of your strategy, you will break through the clutter and stand out to your constituency delivering on your GiveCampus investment.
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