Watch Here: Video: How Nonprofits Should Approach Millennial Donors
In this brief interview, Felicity shares a wealth of industry knowledge on how to engage millennial donors -- discussing best practices on how to leverage their skills and meet their expectations for a seamless philanthropic experience.
Key takeaways:
- Different generations = Different philanthropic tendencies -- Approach each donor individually and empathetically
- Millennial donors are technologically fluent, they want greater transparency and choice, and expect a frictionless transaction: Optimize the diversity of your millennial donors by proactively engaging with them where they’re at with opportunities to leverage their unique skill sets (ie: digital fundraising, social media/peer-to-peer advocacy, donation designations)
- Offer creative engagement opportunities beyond financial donations: Provide rich volunteer experiences (impact), events to meet/get to know leadership (transparency) and opportunities for feedback/advising (skill-sharing)
- While the concept of impact is important, ‘Impact’ is subjective. Ask each individual donor how they think about ‘impact’ and allow their definitions to color your approach towards their engagement
- Meaningful, successful philanthropy is mission-based and donor-centric. Invest in your relationships by tailoring your approach towards utilizing your donors beyond their dollars